Loyalty Truth

Patrick Sojka knows credit cards, travel rewards cards in Canada to be precise. As CEO & Founder of Rewards Canada, he’s been cataloging and ranking the myriad of offers in the Canadian market to help consumers find the best deals for their wallets and their loyalty points banks since 2001.

If you think Americans are reward-crazy, our Canadian friends are just a bit out in front.  You’ve probably read the oft-quoted finding from Colloquy that the average American household is a member of 14 loyalty programs, but active in only 6. RewardsCanada.ca, considered to be Canada’s premier frequent flyer and travel rewards resource, has chimed in to share that “more Canadians per capita participate in loyalty programs then any other country and a large portion of the loyalty market is comprised of travel rewards credit cards”.

No matter the numbers, it’s clear that consumers in both markets have almost too many choices, and are seeking clear and unbiased advice to make the right selection to meet their needs.

To help consumers fight their way through the noise, Rewards Canada just announced a new tool, the Travel Rewards Credit Card Flow Chart. “When used with our other credit card features, the flow chart guides the consumer to narrowing down the choice for a new travel rewards credit card” added Patrick.

The flow chart is the latest in a string of articles and charts aimed at helping Canadian consumers choose the right travel rewards credit card for them, including a newly released list of Canada’s Top Travel Rewards Cards for 2010. You can find the rest of the resources, updated on a daily basis, along with news, articles, program information and bonus offers for over 80 travel reward programs at the RewardsCanada.ca website.