Bill Hanifin
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Uber and Capital One have announced a new partnership enabling Quicksilver cardholders access to 20% back on Uber rides in the form of a statement credit. A promotional offer for the moment, Quicksilver members can take advantage of this offer until April 30th, 2016.
David Richter, VP of Strategic Initiatives at Uber said, “We’re thrilled to partner with Capital One, a company that shares our vision of creating elegant, simple solutions to meet important consumer needs. Together, we’ll provide a meaningful combination of savings and convenience to millions of customers.”
Uber has made the promotion available in 300 plus countries where the company is currently operating in. Todd Kennedy, EVP, US Card, Capital One expressed similar excitement over the new partnership, saying “Capital One remains focused on delivering value to our customers through convenient and innovative digital solutions that make their lives easier. This partnership is a great opportunity to further save our cardholders time and money by helping make the Uber experience more rewarding”.
To take advantage of the offer, Quicksilver cardholders designate their card as the payment option in the Uber app. After that, cardholders receive 20% for every Uber ride booked. First time Uber users (and Capital One cardholders, obviously) can enter the promo code, CAPITALONE, to receive the first two Uber rides free of charge, up to a maximum of $30 for each ride.
Another example of what we call Smart Partnering, this linkage provides incentive for Uber loyalists to apply for a Capital One card and earn perks for their Uber usage. It also will inevitably raise awareness for Uber among those that haven’t given the taxi service a try as well as add some level of credibility to Uber, helping it in its fight to establish itself in the heavily regulated taxi industry in the US.
