Independent and unbiased insight on customer loyalty and data-driven marketing

Hess C-Store Spin-Off will lead to Marketing Renewal

Hess C-Store Spin-Off will lead to Marketing Renewal

As marketers debate the future of convenience retailing, conversations center on co-location with other foods [...]

What’s your brand’s story?

What’s your brand’s story?

I was recently sifting through some marketing trade articles I had collected and came across [...]

Perka Joins Elite Fast Company List

Perka Joins Elite Fast Company List

We reported recently on Perka, a company offering a cardless loyalty platform for local merchants. [...]

Safeway Shares Some Loyalty Secrets

Safeway Shares Some Loyalty Secrets

First hand data from loyalty programs which can be shared openly is hard to find. [...]

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Event Calendar for Loyalty Marketers