Independent and unbiased insight on customer loyalty and data-driven marketing

Loyalty Accounting Impacts Customer Satisfaction

Loyalty Accounting Impacts Customer Satisfaction

The practice of Loyalty Accounting has become increasingly important as programs have matured and the [...]

Should Bill Hanifin sell out Loyalty Truth?

I just saw a preview of the new Morgan Spurlock movie Pom Wonderful® Presents: The [...]

Interchange Battle Leaving Consumers in the Dust

Interchange Battle Leaving Consumers in the Dust

The continuing battle over the regulation of interchange has yet to hint at a winner. [...]

How Social are Loyalty Marketers?

How Social are Loyalty Marketers?

One thing that I have learned about social media marketing over the past 4 years [...]

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Event Calendar for Loyalty Marketers