Independent and unbiased insight on customer loyalty and data-driven marketing

Local Merchants Can Make Better Use Of Email Marketing

Local Merchants Can Make Better Use Of Email Marketing

I woke up yesterday with enthusiasm for the day. It was St. Patrick's day. Whether [...]

Advertising is Changing. Are You Changing With It?

Advertising is Changing. Are You Changing With It?

The customer has escaped. We can no longer control the process of how and where [...]

Durbin Amendment Posturing or the Death of Debit Cards?

Durbin Amendment Posturing or the Death of Debit Cards?

Navigating the business landscape requires more discernment and wisdom than ever. It seems to be [...]

Durbin Amendment Registers First Loyalty Kill

Durbin Amendment Registers First Loyalty Kill

          Imagine you are playing a video game populated by card based loyalty programs. It wouldn't [...]

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Event Calendar for Loyalty Marketers