Independent and unbiased insight on customer loyalty and data-driven marketing

Will UK Grocer Price War trump Tesco’s Club Card?

One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While [...]

SAFEWAY Healthy Measures program

Loyalty Marketing has had its most notable successes in high frequency transaction environments. Think airlines, [...]

The Ford Fiesta Movement. Take 2.

Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you [...]

Loyalty 201 – Enter Through the Narrow Gate

Data driven marketing programs which unite tangible rewards and special benefits are meant to change [...]

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Event Calendar for Loyalty Marketers