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Krogers invests in digital coupon technology

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Krogers invests in digital coupon technology
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Kroger, the Cincinnatti based grocer, has announced its acquisition of You Tech, a firm offering a digital coupon platform. Fresh from its acquisition of competing grocer Harris Teeter and the hiring of new CEO Rodney McMullen, Kroger is making 2014 a groundbreaking year.

Founded in 2008, YOU Tech’s retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for many of the world’s largest retailers and brands to drive consumer purchase decisions online, in-store, and on-the-go.

Its network has grown dramatically and now includes over 10,000 retail stores representing over $100 billion in retail sales and 100 million US households.

The press release from You Tech can be found here, though terms of the purchase were not disclosed.

 

 

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