Kroger, the Cincinnatti based grocer, has announced its acquisition of You Tech, a firm offering a digital coupon platform. Fresh from its acquisition of competing grocer Harris Teeter and the hiring of new CEO Rodney McMullen, Kroger is making 2014 a groundbreaking year.
Founded in 2008, YOU Tech’s retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases, creating a measurable way for many of the world’s largest retailers and brands to drive consumer purchase decisions online, in-store, and on-the-go.
Its network has grown dramatically and now includes over 10,000 retail stores representing over $100 billion in retail sales and 100 million US households.
The press release from You Tech can be found here, though terms of the purchase were not disclosed.