Category "Social Loyalty"

Connecting with the Digital Consumer

Connecting with the Digital Consumer

To serve the needs of the digitally connected consumer, brands have been seeking ways to [...]

Enter Perka, Exit Punch Cards

Enter Perka, Exit Punch Cards

One of the most fascinating, and challenging, areas of marketing is local merchant marketing. For [...]

A Loyalty Marketing Manifesto

A Loyalty Marketing Manifesto

At the beginning of 2012 we thoughtfully set about to identify three words that would [...]

Virgin America Elevates Loyalty

Virgin America Elevates Loyalty

There are many paths to creating customer loyalty. The models range from promotional (Groupon) to [...]

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