Loyalty Truth

Peter and Robin Clark have been publishing the Wise Marketer for many years and have just announced the availability of the 6th Edition of the Loyalty Guide. This latest edition is the only complete guide to customer loyalty marketing, including new ideas, best practices, do’s and don’ts, and proven strategies… backed up with case studies, many offered by leading practitioners from around the world. If you hurry, you can still get a special discount here.

The UK based father and son team deliver news and program notes on customer marketing topics worldwide, and over the years have created the industry’s leading publication for loyalty marketers, especially those interested in cross-border learning.

The team also operates Wise Research, an internationally respected research organisation set up to provide specialist business intelligence on the latest worldwide developments in customer loyalty marketing, retail technologies, and leading-edge high technologies. If you are interested in developing custom research for a particular geography or vertical market, give Peter or Robin a call.

LoyaltyTruth.com is proud to be a part of this year’s Loyalty Guide, as our Editor, Bill Hanifin contributed to the the section titled “What the experts say”.

You can purchase your copy of the Loyalty Guide – Volume 6 here.