Loyalty Truth

With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to be part of a social number numbering over 500Million people.

Just like simplifying might be a good keyword for 2012, smaller networks might be all the rage for the future as people identify more focused groups of people on networks that share their specific interests. Pinterest was one of the networks mentioned as a candidate for the next big thing and I turned to our Mystery Millennial to get her take on whether she uses (she does) and likes (she does) Pinterest.

Here’s her take on why Millennials like Pinterest.

Perhaps, if you are an outsider to this social media infused generation, the point of Pinterest and it’s uses might be lost on you. Let me share an account of what Pinterest means to me on a daily basis, yes daily, and maybe even persuade you to better understand how your brand could benefit from a significant presence on this unique social and artistic outlet.

First of all, as I mentioned earlier Pinterest has a place in my daily life, I get on at least twice a day and browse through both random categories and things of interest to me. I “repin” anything I feel so inclined to share or keep for my own benefit onto one of my own boards.

For me, Pinterest is a colorful, visually appealing, and endless flow of information doorways. All you have to do is reach for one that grabs your attention and open a world of information regarding whatever has piqued your interest. Not only has your attention been drawn, but most likely you will share this new information with your fellow pinboard followers.

The other way I use Pinterest is to save an item, picture, article, or product I want to be sure to log away for future use in what is becoming a virtual scrapbook. For example I have my favorite denim shop and dream pair of jeans listed in my fashion section for future purchases. I have my eye on them and this is how I keep them bookmarked along with multiple outfits I can refer to before doing some shopping. It’s almost like I keep a running shopping cart for when I see something I want for next season, or next paycheck.

I use Pinterest often alongside my Internet search engines to provide answers to my most random questions, like what am I cooking for supper, or what color should I paint my walls? The information and products on Pinterest truly can hold sway to my personal life and those around me.

I have changed up certain household products based on a product recommendation found on Pinterest, I have made purchases based on my findings on Pinterest and so have many of my friends. Wonderfully I have Pinterest on my computer, laptop, iPhone, and iPad, so it follows me wherever I go!

I cannot curb my enthusiasm for this form of information sharing for many reasons, and you will find many, many Millennials who agree with me. If you are promoting something and want the time and attention from myself and others like me, you might need to play a little on Pinterest.

Editor’s Note: Traditional marketing practice might be to “hole-up” with a team and a whiteboard and try to figure out what Millennial’s are thinking. A more effective approach is to just ask them. Thanks to our Mystery Millennial for her sharp insight on Pinterest.