Maritz Loyalty Marketing rebrands as Bond Brand Loyalty

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Bill Hanifin view more articles

29 May 2014 12:34

Maritz Loyalty Marketing is one of the oldest brands among loyalty providers in the US and Canada. Both roll-up organizationally to the mother ship headquartered in Fenton, Missouri, though the US and Canadian outfits seems to operate with a high degree of independence.

That independence was further emphasized as the Canadian unit has taken steps to rebrand as Bond Brand Loyalty. I ran across this video yesterday where President & CEO Bob MacDonald talks about the reasons behind the new name.

I believe a formal announcement has yet to be issued, so consider this your tip-off to something big brewing in the loyalty industry.

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