Forrester study says behavioral data is under utilized

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Forrester study says behavioral data is under utilized

Bill Hanifin view more articles

21 November 2013 15:03

We found an interesting study Forrester conducted in conjunction (or on behalf of) Silverpop. The conclusion was to say that even though marketers have the vast reaches of “big data” at their finger tips, they continue to fail to put behavioral data to use to meet its full potential.

After you read the press release and download the study, see what you think about Mike Hemsey’s article published today in Marketing Daily. He has interesting take on how well big data is being used to marketer’s advantage.

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