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Forrester study says behavioral data is under utilized

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Forrester study says behavioral data is under utilized
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We found an interesting study Forrester conducted in conjunction (or on behalf of) Silverpop. The conclusion was to say that even though marketers have the vast reaches of “big data” at their finger tips, they continue to fail to put behavioral data to use to meet its full potential.

After you read the press release and download the study, see what you think about Mike Hemsey’s article published today in Marketing Daily. He has interesting take on how well big data is being used to marketer’s advantage.

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Cision launches unified platform for earned media dubbed Communication Cloud

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Cision has launched the Cision Communication Cloud which bundles seven products into a single solution to bring efficiency and power to marketing communications. The platform streamlines many different functions which [...]

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