Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Social Media"

How To Revitalize An Aging Brand

How To Revitalize An Aging Brand

The Return of the Hoodoo Gurus I’ve been a fan of the Australian rock band the [...]

North Shore Bank Plays Foursquare

North Shore Bank Plays Foursquare

Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have [...]

Social Media: Maybe It’s Not for Everyone

Social Media: Maybe It’s Not for Everyone

These days, it’s just about impossible to find a social media “expert” who doesn’t recommend [...]

Can Social Media Unlock the Promises of 1 to 1 Marketing?

Can Social Media Unlock the Promises of 1 to 1 Marketing?

Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing [...]

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Event Calendar for Loyalty Marketers