Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Social Loyalty"

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Sephora Beauty Board adds to Beauty Insider

Sephora Beauty Board adds to Beauty Insider

Are Daily Deals Done?

Are Daily Deals Done?

Dialogue and Social Media: Playing Offense instead of Defense

Dialogue and Social Media: Playing Offense instead of Defense

Perka Joins Elite Fast Company List

Perka Joins Elite Fast Company List

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

Connecting with the Digital Consumer

Connecting with the Digital Consumer

Connecting with the Digital Consumer

Connecting with the Digital Consumer

To serve the needs of the digitally connected consumer, brands have been seeking ways to [...]

Enter Perka, Exit Punch Cards

Enter Perka, Exit Punch Cards

One of the most fascinating, and challenging, areas of marketing is local merchant marketing. For [...]

A Loyalty Marketing Manifesto

A Loyalty Marketing Manifesto

At the beginning of 2012 we thoughtfully set about to identify three words that would [...]

Virgin America Elevates Loyalty

Virgin America Elevates Loyalty

There are many paths to creating customer loyalty. The models range from promotional (Groupon) to [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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