Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Retail"

Running My Starbucks Rewards through the loyalty filter

Running My Starbucks Rewards through the loyalty filter

My Starbucks Rewards is hailed by marketers as one of the most successful loyalty programs [...]

iBeacon technology reaching tipping point

iBeacon technology reaching tipping point

The iBeacon has been much talked about as a way to connect with consumers inside stores [...]

Retailers unify in defense of Target cyber breach

Retailers unify in defense of Target cyber breach

When Target CFO John Mulligan testified before a Senate committee this week, he provided a [...]

What is MCX?

What is MCX?

It seems one thing everyone in the payments business can agree on is a catchy [...]

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Event Calendar for Loyalty Marketers