Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Retail"

Borders Rewards Loyalty Program – Key to Chain’s Success

On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th [...]

Banks Create New Products for Generation Y

The economic power of Generation Y has registered on the radar of several major banks [...]

Banana Republic uses Social Media to create Loyalty

Banana Republic uses Social Media to create Loyalty

In my previous post I referenced the courage to step up to the starting line [...]

Mail-In Rebates: Are they Consumer Friendly?

Watching the Vice Presidential debates, there was a lot of talk from both sides about [...]

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Event Calendar for Loyalty Marketers