Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Online"

Can Borders Rewards “Magic Shelf” put a spell on Amazon?

Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run [...]

Bike Wars: New Retail Case Study

Retailers face an increasingly difficult challenge to be successful.  Not only do they have to [...]

Banks Create New Products for Generation Y

The economic power of Generation Y has registered on the radar of several major banks [...]

Banana Republic uses Social Media to create Loyalty

Banana Republic uses Social Media to create Loyalty

In my previous post I referenced the courage to step up to the starting line [...]

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Event Calendar for Loyalty Marketers