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Category "Millennial Marketing"

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The Ford Fiesta Movement. Take 2.

Millennial Marketing – “You’ll Get Nothing and Like It!”

Ford Fiesta Movement & 100 Agents of Change

A Major League approach to Social Media Strategy

Tom Rapsas joins Loyalty Truth as Contributing Author

Tom Rapsas joins Loyalty Truth as Contributing Author

Brand Loyalty Dilemma with Generation Y

Brand Loyalty Dilemma with Generation Y

The population group born between 1977 and 1996 known as Generation Y or "Millennials" is [...]

Borders Rewards Loyalty Program – Key to Chain’s Success

On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th [...]

Miami Heat steps up its Twitter game

Miami Heat steps up its Twitter game

I've always taken issue with people who raise concerns without solutions or criticize without offering [...]

Twitter is the new Reality Show

Twitter is the new Reality Show

The creators of television and cable reality shows could be sued for practicing deceptive bait [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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