Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Loyalty 3.0"

Aeroplan Becomes Aimia

Aeroplan Becomes Aimia

Change is exciting for some, frightening for others. Today, one of the biggest global brands in [...]

Amazon and the Future of Loyalty: Rewards Now, Not Later

Amazon and the Future of Loyalty: Rewards Now, Not Later

I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards [...]

Walmart’s Loyalty Program

Walmart’s Loyalty Program

Disappointing economic results were reported this week, with retail sales stagnating in August due to [...]

Twitter Redefines #Loyalty

Twitter Redefines #Loyalty

Speak the word Loyalty and you get a range of predictable reactions. If you're at [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

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Event Calendar for Loyalty Marketers