Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Featured Posts"

An Open Letter to Millennials

An Open Letter to Millennials

Five years ago, I gave a presentation about Millennial Marketing at Loyalty Expo, the industry [...]

Wyndham ByRequest Does Loyalty in Real Time

Wyndham ByRequest Does Loyalty in Real Time

A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering [...]

Changing the Rewards Game With Game Theory

Changing the Rewards Game With Game Theory

Martin Seligman is the one of the best known progenitors of thought concerning human behavior [...]

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