Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Featured Posts"

Marriott Rewards trumped by Hotels.com

Marriott Rewards trumped by Hotels.com

I've written before that time and service may be the ultimate reward. You could interpret [...]

SoLoMo is SO Confusing for Merchants

SoLoMo is SO Confusing for Merchants

On Memorial Day, I went for an ocean swim. There were about 20 who turned [...]

Loyalty and the Power of Habit

Loyalty and the Power of Habit

Customer loyalty is fleeting, maybe unattainable as some define it.  Though we float the "big [...]

Why Do Coupons Survive Among Higher Tech Options?

Why Do Coupons Survive Among Higher Tech Options?

Local merchants, the small to medium businesses that represent the core of the US economy, [...]

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Event Calendar for Loyalty Marketers