Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Featured Posts"

Happy Birthday Plenti

Happy Birthday Plenti

Plenti celebrated its first birthday in May 2016. The multi-partner loyalty program owned and operated [...]

Designing your loyalty program with the end in mind

Designing your loyalty program with the end in mind

Walking through the Loyalty Expo conference held May 23 – 25 in Orlando Florida, I [...]

What you really need to know about Starbucks and Loyalty

What you really need to know about Starbucks and Loyalty

Last week Starbucks announced changes to its My Starbucks Rewards program, even shortening the name [...]

Why did Starbucks change its loyalty program?

Why did Starbucks change its loyalty program?

What you need to know about the changes to My Starbucks Rewards Earlier this week, Starbucks announced [...]

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Event Calendar for Loyalty Marketers