Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Customer Experience"

Contractual Loyalty is No Loyalty at All

Contractual Loyalty is No Loyalty at All

We just passed by Valentine's Day, which means we should be fresh in our thinking [...]

The Death of Loyalty Rewards As We Know Them?

The Death of Loyalty Rewards As We Know Them?

I’m sensing a tipping point in how customers relate to loyalty program rewards, and my [...]

DSW Rewards – A Customer Experience that Fits

DSW Rewards – A Customer Experience that Fits

While Tom Rapsas was in New Jersey buying wiper blades at Pep Boys, I was [...]

Don Peppers & Trustability

Don Peppers & Trustability

Some people are always pushing the envelope. Don Peppers is one of those people. Listening to his [...]

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Event Calendar for Loyalty Marketers