Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Brand"

Ironman®: Brand + Customer Experience = Perfect Customer Strategy

Ironman®: Brand + Customer Experience = Perfect Customer Strategy

"While not every business needs a Loyalty Program, every business does need a well planned [...]

Saturn takes a right turn

Back in late-April, on these very Web pages, I called out the Saturn car company [...]

Ford Fiesta Movement & 100 Agents of Change

Have you heard about the Ford Fiesta Movement? It may sound like a grass roots [...]

Saturn and the Perils of Social Media

For most companies, starting a social Web site is a great idea. There’s no better [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers