Independent and unbiased insight on customer loyalty and data-driven marketing

Category "Brand"

Marketing With Transparency

I've gotten into a bad habit with my children. Whenever they ask me about overzealous [...]

Chick-fil-A, First 100 & Renegade Fans = Brand Success

Chick-fil-A, First 100 & Renegade Fans = Brand Success

When it comes to brand recognition, the usual names that dominate the conversation are Apple, [...]

Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad

For me, the most compelling question to arise from the tawdry Tiger Woods scandal isn’t [...]

Sometimes Even The Best Customer Service Comes Up Short

It’s probably no surprise that the great brands are able to combine excellent products with [...]

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Event Calendar for Loyalty Marketers