Bill Hanifin
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Moving up the ranks from last year’s Annual Hotel Chain Survey, Business Travel News declared Best Western and Best Western Plus as the #1 hotel brands in their respective categories. The survey is geared towards business professionals with BTN readers including “more than 44,000 travel managers who control $264 billion in corporate travel spending.”
While taking the top spot as both the #1 Mid price (Best Western) and #1 Upper Mid price (Best Western Plus) hotel brand, the company received top-notch scores in alternate categories such as group travel, sales staff quality, conference rooms, its corporate rate program, and in-room business amenities. Fine-tuning each aspect of its customer experience is what keeps business travelers from all over the world coming back. Not to mention the award-winning loyalty program available at the tip of your fingers, Best Western Rewards.
With the internet of things dominating daily life, consumers will write a review about anything imaginable and it’s the little things that can make or break your brand. “We recognize the wealth of options corporate buyers have in today’s travel market and to be selected by them ahead of all other brands in our category is a tremendous honor,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. Over the last year, Best Western revamped its brand image through the approval of its Descriptor program. This move essentially translates into transparency for customers as they would know what to expect from hotels labeled at a “plus or “premier” tier level. However, it’s key to remember: each hotel is independently owned and operated so quality definitely varies from location to location.
The travel options available today are endless and truly standing out from the competition is something Best Western has accomplished in the past year. “Best Western distinguished itself on the quality of its sales team, the appearance of its hotels, public spaces and in-room business amenities, and its helpful and courteous staff,” said Louis Magliaro, group publisher of The BTN Group. “Best Western is making great strides, and Business Travel News readers are clearly taking notice.”
