Loyalty Truth

Earlier this summer, Apple announced at its Worldwide Developers Conference (WWDC) that loyalty rewards provider, Belly, will become their first mobile loyalty partner. Chicago-based Belly currently boasts over 6 million users that have completed over 60 million transactions across 11 million merchants utilizing Belly’s software.

The potential of the Apple announcement is made even more interesting with the roll-out of a major product update for Belly merchant partners. The update, known as Belly Complete, is a suite of tools bringing together loyalty, email, social media, mobile and customer acquisition products. “Most people either think of us as a consumer app or just a loyalty program, but retailers really use loyalty programs to drive their communications,” said Belly CEO Logan LaHive. The new product suite provides the tools for retailers using Belly to better manage and evaluate their promotional efforts.

Two notable tools being released are: the Auto-Engage tool and Campaigns tool. The Auto-Engage tool will enable merchants to “incentivize customers to come back by setting up triggered offers that will automatically send based on their buying history.” Belly’s Campaigns tool will provide enhanced analytical reports through email marketing initiatives. For example, the advanced analytics can measure the time between a message arriving in a consumer’s inbox and their next trip to the actual business.

Belly CEO, Logan LaHive said, “We’re excited to work with Apple to transform how retailers use their iOS devices to drive their business forward.” The two companies have a prior relationship as Belly was one of their earliest Passbook partners when it was launched back in 2012.

Photo Credit: Belly