Roger Williams interviews Bill Hanifin re: Contextual Loyalty on LoadFactor.tvPrevious Article
Best Western practicing Contextual loyalty through use of mobile / location appsNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Retailers ready for next generation of mobile marketing

Article
Line Spacing+- AFont Size+- Print This Article
Retailers ready for next generation of mobile marketing
Related Articles

A survey by Digby reported that 87% of retailers on the STORES 100 list are in position to use location and mobile based technology to deliver promotions and otherwise communicate with customers.

What’s “in position” mean? The retailers affirming their location based capability said that the first generation is in place, allowing customers to locate stores and get answers to basic customer service questions.

The next generation of location / mobile marketing will help make customer marketing more “contextual”. Citing statistics from a recent Pew survey, Digby noted that “22% of shoppers opened a contextually relevant push notification when they were near a store location”.

Contextual loyalty is becoming a reality.

Article

Mobile

Customer Loyalty and Natural Disasters

Customer Loyalty and Natural Disasters

How to Implement Customer Loyalty During Natural Disasters Living in a Tropical climate zone has its risks. South Florida is positioned as a peninsular-shaped bowling pin, and each year between June [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers