Bill Hanifin
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The loyalty marketing landscape is changing – quickly and dramatically. Social Loyalty is a new concept to be understood and embraced.
Millennial marketing is a focus of Social Loyalty and I occasionally see posts about whether Generation Y (Millennials) can or will give their loyalty over a sustainable time period to any brand. Based on our study of Millennial behavior and backed up by recently published research from Aimia on US and UK Millennials, we know that loyalty can be won, but not through traditional tactics.
One of the talked about tools to drive loyalty among Millennials is “Gamification”. The question is, how does game theory relate to loyalty marketing and how can it be applied in practice to get results, not just with Millennials, group but across the broader population segment known as Consumer 2.0?
I’m proud to be presenting “The New Face of Customer Loyalty: How to Engage and Motivate Customers in the Social Era” with a leader in the social loyalty space, Badgeville. The webinar will take place Tuesday December 6, 10am PST / 1pm EST and I urge you to register here to become part of the discussion.
Badgeville was recently selected to be part of Forrester’s annual list of social platforms for enterprise technology marketing in its report “Market Overview: 2011 Social Media Platforms For B2B Tech Marketing.” You can read more about that honor here.
There is a tremendous opportunity for leadership in this new world of loyalty marketing and I’m proud to be presenting tomorrow with Havy Nguyen from the Badgeville team to explore some of the possibilities.
Register here for this webinar and bring your tough questions about the future of Loyalty Marketing and Gamification to the event tomorrow.
