Baby Boomers – the wanna be Millennials

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Bill Hanifin view more articles

12 September 2013 17:58

Members of Generation Y were once a curiosity, sometimes a perplexing annoyance for their older friends and families in the Baby Boomer segment. Now, as we predicted some time ago in LoyaltyTruth.com, the ways of the Millennial have influenced the broader marketplace.

The article referenced here tells an interesting tale of how one Boomer channeled Millennial behaviors to spark a flagging music career and urges marketers to recognize that its “time to plan your business around this new reality”.

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