Loyalty TruthTom Rapsas, Author at Loyalty Truth

Posts From Tom Rapsas

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U-S-A! U-S-A! My Fan Rewards Goes for the Gold

Is Caesars Atlantic City “Swinging” for a New Target Market?

Tim McGraw Strums Loyalty for My Outback Rewards

Napolean Hill, Chris Brogan and The Year Ahead

Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad

Can Total Rewards save Atlantic City?

Atlantic City, the famed gambling Mecca about an hour down the coast from me, is [...]

Sometimes Even The Best Customer Service Comes Up Short

It’s probably no surprise that the great brands are able to combine excellent products with [...]

Stub Hub and the Creepy Feeling of Being Watched

Even though I come from the creative side of the business, I’m a big fan [...]

Saturn and the Death of a Brand

The end, when it came, was sudden. Just when it looked like the Saturn car [...]

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Posts From Tom Rapsas

U-S-A! U-S-A! My Fan Rewards Goes for the Gold

Is Caesars Atlantic City “Swinging” for a New Target Market?

Tim McGraw Strums Loyalty for My Outback Rewards

Napolean Hill, Chris Brogan and The Year Ahead

Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad

Can Total Rewards save Atlantic City?

Can Total Rewards save Atlantic City?

Sometimes Even The Best Customer Service Comes Up Short

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Tom Rapsas

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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