Loyalty TruthTom Rapsas, Author at Loyalty Truth

Posts From Tom Rapsas

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Pep Boys Rewards – Does Auto Enrollment Make Your Engine Knock?

Where’s my free shot of Tequila?

Discover Says They’re #1 in Loyalty. Does Anyone Care?

The USPS – Death Spiral of an Industry?

Dogfish Head: Smart Marketing on Beer Money

How To Revitalize An Aging Brand

The Return of the Hoodoo Gurus I’ve been a fan of the Australian rock band the [...]

Virgin Atlantic Goes The Extra Mile

I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I [...]

Social Media: Maybe It’s Not for Everyone

These days, it’s just about impossible to find a social media “expert” who doesn’t recommend [...]

Giving Your Customers a Head Start

I have a young daughter and being the competitive type she will sometimes challenge me [...]

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Loyalty Truth

Posts From Tom Rapsas

Pep Boys Rewards – Does Auto Enrollment Make Your Engine Knock?

Discover Says They’re #1 in Loyalty. Does Anyone Care?

The USPS – Death Spiral of an Industry?

Virgin Atlantic Goes The Extra Mile

Giving Your Customers a Head Start

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Tom Rapsas

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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