Loyalty TruthTom Rapsas, Author at Loyalty Truth

Posts From Tom Rapsas

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Saucony: Building Loyalty Without a Loyalty Program

Your Social Media Strategy Needs Some Big Ideas

Atlantic City, Trump and a Casino Down on its Luck

Should Bill Hanifin sell out Loyalty Truth?

Did Social Media Cost Pepsi The #2 Soft Drink Spot?

Advertising is Changing. Are You Changing With It?

The customer has escaped. We can no longer control the process of how and where [...]

Borders and the Long Good-Bye

By now, you’ve probably heard about the big financial mess that the Borders book store [...]

The Death of Loyalty Rewards As We Know Them?

I’m sensing a tipping point in how customers relate to loyalty program rewards, and my [...]

You, The Loyalty Program

Announcing a New Loyalty Program with a Single Member: You. With all the talk of loyalty [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

Loyalty Truth

Posts From Tom Rapsas

Saucony: Building Loyalty Without a Loyalty Program

Atlantic City, Trump and a Casino Down on its Luck

Should Bill Hanifin sell out Loyalty Truth?

Borders and the Long Good-Bye

The Death of Loyalty Rewards As We Know Them?

You, The Loyalty Program

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Tom Rapsas

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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