Loyalty TruthTom Rapsas, Author at Loyalty Truth

Posts From Tom Rapsas

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What customer needs are you meeting?

Is Community the New Loyalty?

What we need are more big ideas

The “world’s most rewarding loyalty program” suffers a meltdown

Where e-mail goes to die: Looking into my Spam folder

Welcome to Marketing 2012: the Relationship Era

There’s a fascinating article titled “The Dawn of the Relationship Era in Marketing” that recently [...]

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

I’m a former Borders customer and past member of the now defunct company’s Rewards Perks [...]

The End of Advertising: Circa 2011

As I scanned the rapidly moving traffic on my Twitter feed the other day, there [...]

Amazon and the Future of Loyalty: Rewards Now, Not Later

I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards [...]

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Loyalty Truth

Posts From Tom Rapsas

What customer needs are you meeting?

What we need are more big ideas

The “world’s most rewarding loyalty program” suffers a meltdown

Where e-mail goes to die: Looking into my Spam folder

Borders Last Chapter Official – Barnes & Noble Writes a Sequel

Amazon and the Future of Loyalty: Rewards Now, Not Later

Become a Loyalty Truth Insider!

Short Takes

How visually compelling content can ignite customer engagement

6 keys to connecting with the most economically powerful generation in history

Are traditional hoteliers ready to embrace Airbnb?

Trust will drive the Digital Wallet (r)evolution

A Millennial View on Revamping a Loyalty Program

NFC chip injected into hand is Bitcoin cold storage

Event Calendar for Loyalty Marketers

Industry News

Loyalty Truth Reboot – what does the future hold?

Plenti gets a grocer

Loylogic offers brands more reward choice with new product Akruu

Loyalty Academy announces November course schedule

Cision launches unified platform for earned media dubbed Communication Cloud

Bink hopes to create stronger loyalty program engagement with UK launch

Posts From Tom Rapsas

Become a Loyalty Truth Insider!

Short Takes

Event Calendar for Loyalty Marketers

Industry News

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