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Posts From Tom Rapsas

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A Peek Behind the Curtain: What Marketing Data Do They Have on You?

A Peek Behind the Curtain: What Marketing Data Do They Have on You?

Will the Publicis-Omnicom merger solve the big data riddle?

Will the Publicis-Omnicom merger solve the big data riddle?

Whatever happened to the promise of big data?

Whatever happened to the promise of big data?

Dialogue and Social Media: Playing Offense instead of Defense

Dialogue and Social Media: Playing Offense instead of Defense

What’s your brand’s story?

What’s your brand’s story?

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

I’m being followed online. Is that a good thing?

I’m being followed. I don’t see them all the time, but I know they’re out [...]

Can Richard Branson save the NY Mets?

Can Richard Branson save the NY Mets?

I’m a long time fan of the New York Mets. I’m also a long-time admirer [...]

Did we discover the formula for loyalty and CRM success?

Did we discover the formula for loyalty and CRM success?

I just finished the book $100 Start-Up by Chris Guillebeau. It’s a smart, inspiring read [...]

Is Avis Still Trying Harder?

Is Avis Still Trying Harder?

I recently reserved a car online for a pending vacation and without much searching went [...]

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Short Takes

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How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

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6 keys to connecting with the most economically powerful generation in history

6 keys to connecting with the most economically powerful generation in history

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Are traditional hoteliers ready to embrace Airbnb?

Are traditional hoteliers ready to embrace Airbnb?

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Trust will drive the Digital Wallet (r)evolution

Trust will drive the Digital Wallet (r)evolution

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A Millennial View on Revamping a Loyalty Program

A Millennial View on Revamping a Loyalty Program

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NFC chip injected into hand is Bitcoin cold storage

NFC chip injected into hand is Bitcoin cold storage

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Event Calendar for Loyalty Marketers

Industry News

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Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

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Plenti gets a grocer

Plenti gets a grocer

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Loylogic offers brands more reward choice with new product Akruu

Loylogic offers brands more reward choice with new product Akruu

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Loyalty Academy announces November course schedule

Loyalty Academy announces November course schedule

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Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

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Bink hopes to create stronger loyalty program engagement with UK launch

Bink hopes to create stronger loyalty program engagement with UK launch

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