Independent and unbiased insight on customer loyalty and data-driven marketing

Posts From Loyalty Truth Staff Writer

CoupSmart – Scan A Little, Get a Lot

CoupSmart – Scan A Little, Get a Lot

Marketers spend a lot of money tracking what we buy so they can tailor promotions [...]

Retail Loyalty by the Numbers: Nordstrom, Target and Ann Taylor

Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder [...]

New Facebook Privacy Settings Allow Multiple Personas

While I’m a firm believer that you shouldn’t post anything online that you wouldn’t want [...]

Will Bump.com Be the Next Social Media Phenomenon?

Will Bump.com Be the Next Social Media Phenomenon?

Would the owner of a blue Honda Civic please come to the front desk…Your lights [...]

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