Aimia invests in data analytics firm Fractal

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Aimia invests in data analytics firm Fractal

Bill Hanifin view more articles

20 August 2014 12:45

Highlighting the importance of data analytics to the formulation and execution of successful marketing strategy, global loyalty leader Aimia has announced its investment in Fractal Analytics.

Fractal is reported to be India’s second largest “pure-play analytics provider” and competes in the same space as MuSigma, another leading analytics company which took on MasterCard as an investor last year.

Highlighting strategic benefits from its investment in Fractal, Aimia Chief Strategy & Analytics Officer Eric Monteiro was quoted in Aimia’s official press release saying “This strategic partnership gives Aimia dedicated access to specialized and scarce top talent as our global analytics business continues to grow”.

You can learn more about Fractal here.

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