Independent and unbiased insight on customer loyalty and data-driven marketing

Holding Location Based Marketing in the Palm of Your Hand

Holding Location Based Marketing in the Palm of Your Hand

The new model of Social Loyalty is based on incorporating digital communication channels into customer-centric [...]

Where e-mail goes to die: Looking into my Spam folder

Where e-mail goes to die: Looking into my Spam folder

About once a week, I’ll go into my Google e-mail account and check out my [...]

Retailers Awaken to Join the Mobile Payments Debate

Retailers Awaken to Join the Mobile Payments Debate

As you wake up today, there are significant forces at work seeking to change your [...]

Bloomingdale’s Invites Everyone to Become a Loyallist

Bloomingdale’s Invites Everyone to Become a Loyallist

Some new loyalty programs are launched with a bang, others sneak out under the radar. [...]

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Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
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Event Calendar for Loyalty Marketers