Loyalty Truth Reboot – what does the future hold?
It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]
Analytics
Qantas launches analytics venture, Red Planet
Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet . The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer [...]
Customer Experience
Designing your loyalty program with the end in mind
Walking through the Loyalty Expo conference held May 23 – 25 in Orlando Florida, I was seeking to learn something new about the customer loyalty business. Case studies and program results are high on my list as first hand program [...]
Millennial Marketing
Inside the mind of the Millennial Generation
The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. The [...]
Payments
Trust will drive the Digital Wallet (r)evolution
The world spins, things change and we should embrace the change as long as it's beneficial for society as a whole. Nothing is spinning faster than the payments business, and I believe we are in the midst of the the [...]
Retail
Hammer Nutrition carves its own path to Customer Loyalty
Creating "loyalty" across a customer base is not an easy task. Just defining what you are trying to accomplish can spark lively discussion among your marketing team. Cutting through the marketing-speak, what are your true expectations for a customer loyalty initiative? [...]
Social Loyalty
Kipling launches loyalty program with social features
Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. At least that’s what [...]
Short Takes
Event Calendar for Loyalty Marketers
