Loyalty Truth Reboot – what does the future hold?
It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]
Independent and unbiased insight on customer loyalty and data-driven marketing
It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]
Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet . The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer [...]
Walking through the Loyalty Expo conference held May 23 – 25 in Orlando Florida, I was seeking to learn something new about the customer loyalty business. Case studies and program results are high on my list as first hand program [...]
The search for the “real Millennial” continues like an episode of Deadliest Catch. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. The [...]
The world spins, things change and we should embrace the change as long as it's beneficial for society as a whole. Nothing is spinning faster than the payments business, and I believe we are in the midst of the the [...]
Creating "loyalty" across a customer base is not an easy task. Just defining what you are trying to accomplish can spark lively discussion among your marketing team. Cutting through the marketing-speak, what are your true expectations for a customer loyalty initiative? [...]
Kipling, the fashion brand known for its bags adorned by Kipling mascot monkeys, is launching a new loyalty program in October 2014. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. At least that’s what [...]