Uber likes to say that it is changing the way the world moves. Today’s announcement that Uber has reached agreement with American Express to offer Membership Rewards points for cab fares could change the way the taxi world moves.
An announcement today stated that American Express cardholders using Uber will be able to earn double points on every dollar of an Uber ride. Spend $40 bucks on a cab fare and you’ll earn 80 points.
Just as important as awarding the Membership Rewards points is the “smart partnering” taking place before our eyes. Think what it means for an emerging service provider like Uber to now have a massive group of American Express cardholders thinking about the benefits of using that service.
That’s called customer acquisition leading to incremental revenue and the benefits will more than offset any point cost assigned to Uber.