Aimia suspends plans for US CoalitionPrevious Article
How visually compelling content can ignite customer engagementNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Target pilots mobile rewards with Cartwheel app

Article
Line Spacing+- AFont Size+- Print This Article
Target pilots mobile rewards with Cartwheel app
Related Articles

Target’s Cartwheel app has steadily gained traction with consumers since its 2013 launch. The retailer has now decided to pilot a rewards program within the app known as “Cartwheel Perks”. The rewards pilot is aimed to further engage the mobile customer and drive incremental in-store traffic and spending.

Target will reward customers for using its app by enabling users to earn credit towards purchases and offering various additional perks. Customers receive 10 points for every dollar spent, exclusive of purchases at in-store CVS pharmacy locations and gift cards. After acquiring 5,000 points, users will be able to make a selection from 25 different rewards.

The program is currently being tested across 126 stores in 4 cities and will expand nationally if the initiative is proven successful. With 27 million customers signed up for the Cartwheel app, Target is putting a big customer loyalty bet on the table. Target reports these users have reaped a combined savings of $600 million to date, and the introduction of mobile perks will need to be crisply delivered with a degree of personalization in order to contribute to further growth.

Editor’s note: Spending $500.00 to reach a reward level is no small ask of the consumer, and reports are that rewards in the pilot will be valued between $10 – 20. That’s the equivalent of a 2-4% rebate. It will be interesting to see if this is enough to keep Target customers engaged.

Article

Industry News

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner
Banner

Event Calendar for Loyalty Marketers

Pin It on Pinterest

Share This