Kohl’s launches Yes2You RewardsPrevious Article
Money 2020 and the Future of MoneyNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Social media penetration in the Arab World

Line Spacing+- AFont Size+- Print This Article
Social media penetration in the Arab World

While most people focus on the churning geo-politics of the Arab states, we wanted to take a look at the social media penetration of the region. Here are a few quick facts:

  • An estimated 82 million, or 22% of the total population in the Arab States are using Facebook
  • Twitter captures an estimated 5.8 million users, representing 1.6% of the Arab States
  • These same Twitter users are posting about 17 million times per day, equivalent to about 3 per person each day

Looking at individual countries, Facebook penetration in Egypt tracks with the region, with 19.6 million online representing 22.6% of the population. The total Facebook user group in Egypt represents 24% of total Facebook users in the Arab States.

Twitter is highly popular in Saudi Arabia, with 8.4% of the population, or 2.3 million persons online. This group is equivalent to 40% of all the Twitter users in the Arab Stages, taken as a whole.

Globally, there are an estimated 255 million Twitter users with the US accounting for 52 million or 21% as of June 2014. As of this date, there were a reported 180 million Facebook users in the US.

Contrasting social media penetration figures between the US and the Arab States, we not surprisingly found the US to be more highly engaged, with 56% of the population on Facebook compared to only 22% for the Arab States. The gap on Twitter penetration was similarly large, with 16.5% of the US population on Twitter while only 1.6% of Arab State residents using the service.

If you are interested to know, Canadians are the most active Facebook users in the world, while China has the most Twitter users online, totalling about 35.5 million people.



Cision launches unified platform for earned media dubbed Communication Cloud

Cision launches unified platform for earned media dubbed Communication Cloud

Cision has launched the Cision Communication Cloud which bundles seven products into a single solution to bring efficiency and power to marketing communications. The platform streamlines many different functions which [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.
  • This field is for validation purposes and should be left unchanged.

Event Calendar for Loyalty Marketers

Pin It on Pinterest

Share This