Money 2020 and the Future of MoneyPrevious Article
Instant cash redemption introduced at Safeway for Air Miles membersNext Article

Independent and unbiased insight on customer loyalty and data-driven marketing

Qantas launches analytics venture, Red Planet

Article
Line Spacing+- AFont Size+- Print This Article
Qantas launches analytics venture, Red Planet
Related Articles

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet . The new company is positioning the massive data stores accumulated by Qantas through its own Frequent Flyer Program (FFP) to benefit the digital marketing efforts of third party companies.

With about 10.1 million members in its Qantas FFP, the company hopes to create a new revenue stream by leveraging the valuable consumer data it has collected over the years. In a year when the airline posted an operating loss before tax of $646 million, Qantas Loyalty posted its 5th consecutive year of double digit earnings and hopes to use Red Planet to continue this stellar financial performance..

Program leader for Red Planet, Vaughan Chandler commented, “In the online environment, there’s the opportunity to serve up advertising that is particularly relevant to groups based on what they’re doing online and offline. Using the data gathered from Qantas Loyalty, the Qantas Shop, and other sources, Red Planet will allow businesses to accurately target intended customers.”

Article

Analytics

Loyalty Truth Reboot – what does the future hold?

Loyalty Truth Reboot – what does the future hold?

It has been a while since I have posted here on a regular basis. I wanted to share an update with you and reconnect with a fresh perspective. The original inspiration: I [...]

Become a Loyalty Truth Insider!

Want to get connected with some of the best minds in customer loyalty? As an “Insider”, you’ll benefit from powerful information framed with a practitioner’s perspective. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market.

  • This field is for validation purposes and should be left unchanged.
Banner
Banner

Event Calendar for Loyalty Marketers