What's the best way to build your brand?Previous Article
Running My Starbucks Rewards through the loyalty filterNext Article

Pat Lewis shares on the importance of loyalty in convenience retail

Article
Line Spacing+- AFont Size+- Print This Article
Pat Lewis shares on the importance of loyalty in convenience retail
Related Articles

Convenience Store Decisions ran an article last week which included comments from Pat Lewis, Founder of Kickback Rewards Systems about the importance of loyalty programs for convenience retailers.

Mr. Lewis founded his own loyalty marketing program, Kickback Points, to help his own business grow in a crowded market. He first launched Kickback Points in his Oasis Stop ‘N Go store chain in 1999, and I remember covering Kickback during my time with Colloquy shortly thereafter. 

At that time, Kickback Points was included by Colloquy in a list of “Coalition Lite” models that were successful in linking multiple merchants together to use a shared monetary currency to build customer loyalty. Kickback has been steadily growing every since and is now the backbone of customer loyalty programs offered in over 1,000 Phillips 66 branded gas retailers.

Have a quick read of this article and mark down Pat Lewis as one of the loyalty pioneers in North America.

Article

Convenience Retail

How visually compelling content can ignite customer engagement

How visually compelling content can ignite customer engagement

Editor’s note: Social media marketing has become a vital component for digital marketing strategies world-wide. Today, we are sharing a guest post written by Veronika Theodor, originally published on Canva.com that [...]

Become a Loyalty Truth Insider!

We don't publish often to our subscriber lists, but when we do.....it's powerful information that you can use in your business. Just share a few bits of information here and consider yourself to be an insider at LoyaltyTruth.com.
  • This field is for validation purposes and should be left unchanged.
Banner
Banner

RetailWire BrainTrust

Bill Hanifin is a contributor to the RetailWire BrainTrust. Click below to keep up with discussions on trending topics in retail and loyalty marketing.

Banner

2nd Annual Loyalty Academy Conference – Coming in March 2017! Sign up now for early bird pricing!

FREE Loyalty Manifesto

Event Calendar for Loyalty Marketers

Pin It on Pinterest

Share This