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Instant cash redemption introduced at Safeway for Air Miles members

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Instant cash redemption introduced at Safeway for Air Miles members
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Safeway and Air Miles, Canada’s longest tenured coalition loyalty program, recently announced a new feature of their long time partnership: the Air Miles Cash instant redemption feature. Describing the new feature, Bill Sexsmith, Vice President, Sales and Marketing, Safeway Operations said “Safeway shoppers are highly engaged in the AIR MILES Reward Program; they earn lots of reward miles, take advantage of bonus offers and prove to be very savvy consumers”. He continued, “AIR MILES is a fundamental part of the experience of shopping at Safeway, and we are thrilled to accelerate this to include the instant redemption feature for our customers in-store.”

Air Miles Cash “Collectors” (a/k/a members) have been able to redeem 95 reward miles online for a $10 Safeway eVoucher which must be printed and presented in-store since July of this year. However starting November 14th, Safeway shoppers using their Air Miles Collector card will be able to redeem 95 air miles for an instant $10 off at check-out.

Describing the importance of instant redemption to program members, Sexsmith commented further “The AIR MILES value proposition is rooted in our ability to offer our Collectors both this feeling of instant gratification and aspirational reward options like travel and merchandise. This flexibility is what differentiates our Program from any other in market.”



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Loyalty Truth reported in September 2016 that the rumor mill was churning about coalition loyalty operator Plenti landing a grocery partner. Earlier this week, the announcement was made that Winn [...]

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