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How visually compelling content can ignite customer engagement

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How visually compelling content can ignite customer engagement
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Editor’s note:

Social media marketing has become a vital component for digital marketing strategies world-wide. Today, we are sharing a guest post written by Veronika Theodor, originally published on Canva.com that illustrates the importance of using visually engaging content as part of your strategy.

Canva is one of our favorite tools for creative design and development. We felt this article was worth sharing with our readers. Enjoy the excerpt of the article shared below and click here to view the full version.

“See how these companies win on Instagram — and learn how you can do the same without a professional designer”

We want to tell you about Flowers for Dreams.

The company started off as a college initiative to sell a few hundred roses, but in 2012 the team behind it officially launched and haven’t looked back.

In a little over three years, it’s gone from college project to a flourishing modern bouquet business with a growing team.

This is interesting back story, but what’s more interesting is how much success they had thanks to their dominant presence on Instagram.

In what is the ultimate compliment, Instagram itself features the company as a case study on its business inspiration page.

So even Instagram thinks Flowers for Dreams kills it on Instagram, attributing their success to their “unique, locally minded aesthetic”.

This is great for Flowers for Dreams, but can anyone do what they did? Build a successful and sustainable business just by winning on Instagram?

The short answer is no. Unfortunately, Instagram is an image-based platform so success comes down to the impact of the images posted, and most business owners don’t have the skills needed to win.

But because you’re reading this, you’re not most business owners.

In it, we’ll give you a shortcut to winning on Instagram. We’ll share 15 different types of images you should be posting on your Instagram account and we’ll back each up with a case study.

Click here for the rest of the article.

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