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How do you choose the right loyalty model? (Video!)

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How do you choose the right loyalty model? (Video!)
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One of the most frequent questions we are asked today is “should I have a loyalty program?”

With so many loyalty programs in the market today, it’s a natural concern of any smart marketer. The need for some sort of data-driven customer marketing program is undeniable, but how can a brand create a program that differentiates from others while capturing the attention of customers?

In the short video below, crafted in cooperation with Customer Strategy Network co-member Roger Williams, I share my thoughts on how to balance complexity with return in order to find the sweet spot in loyalty for your brand.

Positioning your Loyalty Strategy – Bill Hanifin from Roger Williams.

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