Most know Groupon as the inventor of the “daily deal”, though it can be described more precisely as an “e-commerce platform allowing merchants to offer discounted products and services to consumers”.
Lesser known is that Groupon is among the top 25 most downloaded (free) apps on iOS devices. “With nearly 92 million app downloads worldwide and more than half of our transactions occurring on mobile devices, Groupon is one of the largest mobile commerce companies in the world,” said Groupon CEO Eric Lefkofsky.
Once integrated with Groupon, iPhone 6 users will be able to complete purchases via secure transactions (using Touch ID) on Apple Pay. Groupon stated that it is hoping to expand its customer base and increase revenue with the integration of Apple Pay.