Gilt.com rewards engagement & social interaction

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Gilt.com rewards engagement & social interaction

Bill Hanifin view more articles

05 September 2013 23:26

Going beyond the basic structure of awarding points for purchases, many retailers are now adding membership tiers with special benefits to attract and retain higher spending customers.

Some tier benefits offer predictable benefits such as faster earning rates, free shipping and invitation to VIP events. Some, like Gilt.com are creating benefits that reward engagement and social interaction in addition to higher purchases. These benefits speak to growing recognition of the importance of intrinsic rewards and center on special access and privileges.

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