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First-annual Paytronix Loyaltees Awards

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First-annual Paytronix Loyaltees Awards

Loyalty program awards programs are popping up all over these days. The latest is a competition announced by Paytronix designed to recognize existing Paytronix customers who are making an impact on the market utilizing Paytronix software in a unique way. Paytronix clients can enter the competition free of charge and submissions must be made by January 15th. Qualifying programs being nominated must have been active during 2014.

In describing Paytronix Loyaltees Awards, Andrew Robbins, President Paytronix Systems, Inc. said “The true loyalty innovators are the restaurants and retailers who apply our technology in new and creative ways.” An article in Marketwired went further, saying “The Loyaltees will showcase the success of Paytronix users prompting targeted guest behavior — breaking new ground with relevant offers that leverage data collected by loyalty programs, and through all of today’s guest touch points from Point of Sale to mobile engagement.”

The first-annual Paytronix Loyaltees Awards will feature three categories of competition:

  1. The “Social” category will focus on customers leveraging social media as a key component of their program.
  2. The “Loyalty Innovations” category will recognize a customer that has equipped their loyalty program with new technology such as beacons, mobile apps, gamification techniques, and geofencing.
  3. The “Relevant Messaging” category will focus on a company using customer data to deliver personalized, one-on-one messages to further engage its customers.

Companies are directed to choose a category that best describes its business model, though submissions may be made to multiple categories.

Winners will be announced on February 17th, 2015, and those selected will receive major recognition as being leaders in the loyalty marketing space. Paytronix stated, “Winning a Loyaltees Award will give your loyalty program the distinction of being the best of the best in the restaurant and convenience store industries.”

Recognition is never a bad thing as long as it’s for all the right reasons!

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